Esta encuesta se realiza en el marco de la tesis de investigación para la maestría en Administración de Empresas de la escuela de negocios ESPAE de la Escuela Superior Politécnica del Litoral. La presente tesis lleva por tema: “DESARROLLO DE PLAN DE NEGOCIO PARA ELABORACIÓN DE CHOCOLATE ARTESANAL CON ALTO CONTENIDO DE CACAO Y EMPAQUE SOSTENIBLE”
Esta encuesta va enfocada a los consumidores con la finalidad de validar su percepción respecto a este proyecto y poder continuar con el plan de negocios.
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